Newsletter
Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style.
Grappling
Up close and personal.
Custom boilerplate
Your very own reusable templates.
Juxtaposition
Simple tactics.
Seek the unobvious
The valuable connector.
Exercise judgement
A vital discipline.
Exploit unfairness
The ruinousness of unfairness.
Exploit negativity
A simple move.
Maintenance
Take care of your tools.
Vagaries of business
No matter the changes, we remain unsurprised.
Pyrite badges
Fool's gold.
Bipunctual experiments
Not just for fun and giggles.
Erudition beckons
Doing instead of brooding.
Stalwart ignorance
Time doesn't wait.
Step on the balcony
On thoughtful action.
Know whither to go
Amazing, I know.
Hard stuff
Give attention to the right things.
Malignant modesty
Shout it from the rooftops!
Invention no more
More than semantics.
Breaking out of the rut
A little bit of mindless action.
Discard the wreath
Onwards!
Ask to learn
It is harder than it seems.
Embrace incompleteness
Learn how to work with fragments.
Take your time
Know when to go slow, and when to go fast.
Nibbling and chomping
Masticatory wisdom.
Make some noise!
The unfathomable truth.
Nomadic quandary
Absence of punishment is not enough.
Tsardom
Not a great path forward.
Trophies
Celebrate and move on.
Dispel torpor
Act before it is too late.
A no-brainer
Know when to stop.
Blending caveat
Mix with care.
More than the brain
Artistic, practical, experiential...
Hold no grudges
Don't poison yourself.
The guessing game
Educated guess can only take us so far...
Fear no germs
Business sterility is no path forward.
Jeopardy signal
Act before it is too late.
Jocundity in failure
When failure doesn't equate failing.
Jargonic obfuscation
Speak to be understood.
Season's greetings
Relentless focus.
Dead ends
A welcome impasse.
Distinctive distinguishment
Take care not to muddy the water.
Drudgery
Tenacity needed.
Refrigeration
Watch out for the freezer burns.
Reciprocity
Value for everyone.
Reusability
Ignore at your own peril.
Jousting tournaments
An inappropriate analogue.
Juncture points
Have the courage to trust your judgement.
Jolty lines
Embrace the squiggle.
Allografty
Not as easy as it seems.
Time for assiduity
Neither too late, nor too early, but just right.
Apotheosis
"You might not like it, but this is how peak performance looks like."
People first
Innovators are at the heart of any corporate innovation system.
Portfolio supremacy
Managing innovation requires managing multiple initiatives.
Prioritise innovation
Dare to lead.
Zesty
Innovators' source of happiness.
Zucchini blues
Discard early, discard often.
Zealotry
Focus your energy.
Resentment
Move on.
Relinquish
If it is good, it'll come back.
Root cause
Revelatory inquiries.
Bulletproof
On getting another chance.
Be brazen
Dare!
Better the whole
Rome wasn't built in a day.
The myth of separation
A helpful reminder.
Migration
Don't be left behind.
Maintenance
Important but insufficient.
Multiplicity
All the routes.
Incredulity
Three critical activities.
Illumination
Brawn and brains.
Illusion of delusion
Wisdom.
Systemic synopticism
Whole-world view.
Subtraction serendipity
Beyond addition.
Lucidity
In pursuit of clarity.
Lethargy
Break the spell!
Lighthouse
On navigation.
Ten years of Playing Lean
A little gift for the decennial anniversary.
Beckoning bedlam
Safe voyage!
The innovation paradox
On impossibility.
Brittleness
Here be sharp edges.
Bounce
Shake it off and move on.
Contested territory
Sails ahoy!
Ceremonial rites
Bring out the incense!
Credible promises
On trustworthiness.
Scrupulum
What will you do about it?
Secret use of standards
A perennial pursuit of perfection.
Systems and superstars
On succeeding in the long run.
"That's obvious!"
Is it though?
Be boldly bodacious
Explore all realities.
Treasure trove
Some things are not supposed to be locked up.
Toil
Endure.
Trinity
Forgetting any single one may spell doom.
Season's greetings
Onward!
Be a preventionist
No is a wonderful word.
Perceiving periphery
The all-seeing eye.
Prune your portfolio
Embrace gardening, patience, and love.
Winning
Create a clear mental image before committing.
Wishfulness
Don't allow optimism bias to cloud your judgement. Too much. Just a little bit.
Worship
Pragmatic Agnostics to the rescue!
Ruminate
Continuous reflection, contingent action.
Resurgence
Stand in the face of uncertainty.
Renewal
Innovation isn't a one-night stand.
Sucralose
Ooops.
g & G
All encompassing growth.
Serendipity
There is always a chance.
Symbiosis
Strive for mutuality.
Amalgamation
Magic.
Anxiety
Completely normal phenomenon.
Apophenia
Genius or madness?
Insularity
Experiencing matters.
Insight
The gift that keeps on giving.
Inspiration
Outside-in? Inside-out? How about inside-in?
Willpower
An inescapable proverb.
Wonder
And mean it!
Wayfaring
On continous change.
Oil and water
Some things mix well. Some don't.
Nexus
Gossamer connections.
Apathy kills innovation
Oh no! Anyway...
Uniquely ordinary
You are note alone.
Embrace expertise
Carry it proudly.
Unsolicited martyrdom
It might not be as appreciated as you might have thought...
Dogma buster
Do you dare?
Grayscale
Black and white no more.
Sunk cost
Please don't go there...
Broken record
Value. Value. Value.
Fortitude
On spirit.
Behind
Outlearn them.
Against the grain
Subtraction rules.
Snatch
On importance of readiness.
People innovate
An important reminder.
The machine
Look around. What do you see?
Voyeurism
Be careful there...
Container
Know the lines.
Perspective
Manifold.
The one that got away
Set them free!
Together
On getting lost.
Time and money
More! More! MORE!
Come on!
Don't hold back!
Smashing
Different strokes for different folks.
My people
Those who know, know.
Dream
Do it deliberately.
Limitless
Play with boundaries.
Fall in love
We are not heartless automatons.
Only one life
How will you spend it?
Season's greetings
Time to refocus.
Rinse and repeat
The fastest learner wins.
Don't tolerate bullshit
Don't be a bystander.
The best investment
On creating a lasting competitive advantage.
Go hard
No holding back.
Be confidently wrong
But keep an open mind.
Seize the day!
Squeeze that lemon dry.
Reject fearmongering
On burning platform fallacy.
Trust your gut
This is no voodoo.
Quench the fire
This little trick will blow your mind...
What is it?
Don't assume too much.
Like a wrecking ball
Spend ideas, not money.
Roar!
Put yourself out there.
Dull isn't the enemy
It's all about value creation.
Beware
Monoculturalism doesn't mix well with innovation.
Always be testing
Question your assumptions.
Clear enough
Alignment is a superpower.
Take the risk
Elucidate and move!
Inspire change
Tell stories.
Distance
Train your senses.
Eternal crusade
Ad infinitum.
Stand straight
On decisiveness.
Numbers are dangerous
Dig deeper.
Demolish the echo chamber
I'll pass you the hammer.
Words are deeds
Use them wisely.
O Fortuna!
Cue the music.
Seek gaps
Infinite growth opportunities.
Pragmatically agile
Beyond the noise.
On stagnation
Decay requires action.
Do you really know?
Shine a light.
With eyes wide open
Who knows what might you find?
Hold the mirror
Facing realities.
Create!
Do the work.
Evergreen needs
Some things don't change.
High-stakes innovation
Four de-risking questions.
Mind-gut balance
A hallmark of holistic leader.
Big-bang fallacy
There is a better way.
Shrewd repetitiveness
The key difference.
Use verbs!
Yeah, words do matter.
One-two punch tests
Wear 'em down!
Trampled
Tactical withdrawal.
Embrace the bias
On agency.
Can you do this?
Be careful not to strain too much...
Be responsible
Don't pump and dump.
Rip them apart!
Show no mercy.
When the pin echoes
On importance of finding peers.
Against the grain
Backtrack when necessary.
Inquisitiveness
On the importance of being curious.
Face the truth
Own your success.
Excuses
On going beyond self-justification.
What inspires you?
Go straight to the source.
Reflect
Delving deeper.
Season's greetings
Pause and reflect.
20%
Be clear and direct.
Blow them up!
Metaphorically speaking, of course.
How many?
Not too many, hopefully.
The infinite source of ideas
No esoteric machinations required.
Blind spots
Do you have what it takes?
Innovation isn't the most important thing
First things first.
Retarding repetition
Two critical ingredients.
What have you tried?
Three learning questions.
Be relentless!
The only flow that matters.
An expensive lesson
Don't allow your knowledge to rot away.
Craze
Be stalwart.
Onwards!
Test one idea per week... At minimum.
Pick up the damn book
You won't believe what happens next...
Prophet or creator?
Own your success.
Lift the veil
Mystification is overrated.
Make them cower!
Let 'em shrivel.
Boring
Basic needs, extraordinary results.
Focus, focus, focus!
One simple trick to dramatically boost your productivity.
Whirlwind
You are the boss.
Spectacle
Bring out the gladiators!
Are you different?
Don't discriminate.
Partisanship
Beyond duopolies.
Evolution
Test, learn, adapt, repeat.
Boldness
Explore with courage.
R&D and innovation
Ideas to capital and back.
From emulation to expression
Evolution.
Inaction
Decisions.
Continuous XYZ
It's all about flow.
Mistakes and defects
A timeless lesson.
Survivor bias
Cock-ups are worthy studying.
Malevolence
To the letter.
Curiosity
Why is it so?
Humble triumph
Let them pass.
Box?
On metaphors.
Cruelty
Are you exercising it?
Business fragility
Face to face.
Inseparable dyad
Don't fall for marketing gimmicks.
Veins of gold
This is the secret they don't want you to know!
No regrets
Living free life.
The long view
Two questions to get you going.
Comprehension
Ignorance is a choice
Dare to dream
It's for adults, too!
On fetishizing failure
Pick your kinks carefully.
Don't be a gatekeeper
Offer genuine help.
Agile occultism
Pity the wood.
Rebel!
Disruption galore.
Future, now
Words do matter.
On getting better
Stop robbing yourself.
Starting blocks
Invigorating movement.
Reflect
What have you learned in the past twelve months?
Season's greetings
Relax and recharge.
Get ready
Own your success.
Do you know when to stop?
On sunk cost fallacy.
Do you care?
What we say and what we do isn't always the same.
New idea? Check this first…
What happens next will shock you!
Value trumps novelty
They are not synonymous.
Analogies
Words shape the world.
Huddle
Face the odds together.
You are incompetent
Spoiler: that's not an insult. (Except when it is.)
An educated guess
All educated guesses are assumptions; but not all assumptions are educated guesses.
At what cost?
On unblocking yourself.
Driving 210 km/h by looking in the rear-view mirror
Some things should not be experimented with.
Don't hesitate
Why deny yourself so?
Bromides or values?
On doing as we say.
Thrive
Learn to learn.
Have you forgotten?
On levers of growth.
Are you bold enough?
Three insights to help you overcome fear of innovation.
The strategy gap
What's hiding in the cracks?
Anything goes
When anything goes, anything comes.
Vestiges
On weaving traces into models.
I made people cry
On giving candid feedback.
Own your success
Take action.
Don't waste time
Use filters.
An invitation to learn
Join me and learn how to formulate a winning innovation strategy.
What did you do once you knew?
And can you live with your answers?
Infinite progress
One easy way to waste more time than you save.
It's not you, it's me...
Three cases when leaving customers behind is justified.
Pragmatic learning
Critical thinking combined with learning loops is a simple but powerful framework for erudition.
Finding voice
A reflection on how my writing has evolved over the last five years.
Learning or collecting?
On bibliomania, collector's fallacy, and tsundoku.
To the extreme
On pains of mismatched expectations.
Stupid decisions
Isn't life too short for dumb decisions?
Crush them!
Crush your goals, see them driven before you, and hear the lamentation of your competition!
Learn fast(er)
Do you dare to learn?
伝書
Today anybody can be an expert. Buy a $60 certificate, hang it on your LinkedIn page, and voila, you are the master of something™.
Can you make a casserole?
Creating magic with what you have at hand.
Fail a thousand times
Are you being delusional?
Innovate or die? Nonsense.
Innovate or die is a harmful, populist, mantra.
