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Drive to disprove

It's not about being right.

Bruno Pešec
Bruno Pešec
Bruno Unfiltered

When testing innovative ideas we are trying to prove we are wrong, not right. Because as long as we are failing at the former we can continue developing the idea. The moment we succeed, we must pause and reassess our options for moving forward.


Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.

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Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation at scale.

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