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The infinite source of ideas

No esoteric machinations required.

Bruno Pešec
Bruno Pešec
2 min read
The infinite source of ideas

Your context—business, industry, market, ecosystem—are your true, inexhaustible source of ideas. Forget about “out-of-the-box” thinking or trying to brainstorm ideas that are “out there somewhere.”

Immerse yourself in your reality. Strive to experience it from a multitude of viewpoints, and allow yourself to empathise with diverse stakeholders.

You might be surprised with what you learn.

Upcoming growth opportunities with Bruno

November 25: Innovation Confidential

Do you know what is the fastest and cheapest way to improve speed and quality of innovation? Explicit knowledge sharing. Organisations don't learn—people do! If you are an innovation leader who has experienced ups and down, and is open to sharing with and learning from your peers, then this is the space for you. Apply here.

December 1: Bridging the Gap: Entrepreneurial Theory & Practice In Software Business

The aim of this 90-minute workshop is to bring closer the issues faced by practitioners—entrepreneurs and startups—in the software business space and researchers who are interested in helping them. Admission is free, but there are limited seats. Register here.

December 8: Remote Playing Lean Workshop

Learn Lean Startup by playing a game! Doesn't matter if you win or lose, as you'll have fun either way. Last Playing Lean Workshop for this year. Buy ticket here.

Three latest posts

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A conversation with Genesis Amaris Kemp of GEMS podcast.
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Do you have what it takes?

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.


Bruno Pešec

I help business leaders innovate profitably at scale.


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