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Mapping is the key

On creating valuable insight.

Bruno Pešec
Bruno Pešec
Mapping is the key

The most valuable things that scouts and seafarers who found paths through unexplored territories brought back were maps, routes, and stories.

Although they might've delved into the unknown, they still had to plan their voyage, supplies, manpower, and so on.

When exploring new opportunities try to think more like them—at least during the initial phase.

Use your innovation vanguard to scout and map the terrain: customers, market, industry, ecosystem, etc. Settling will be much easier with than insight.

InnovationStrategyLeadership

Bruno Pešec

I help business leaders innovate profitably at scale.

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