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A no-brainer

Know when to stop.

Bruno Pešec
Bruno Pešec
1 min read
Bruno Unfiltered

Here is a useful heuristic for deciding if you should do one or more follow-up experiments: If the decision appears "obvious" from the data and insight collected thus far.

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Methodological pragmatism
Three reasons.
Innovating ≠ Managing Innovation
Similar but different.
Blending caveat
Mix with care.

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€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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