Our knowledge of the world is temporal, brittle, and incomplete. The upside is that we are always discovering something new and exciting.

And as we learn, we start forming and collecting various models—simplifications, rules, shortcuts—that serve us throughout the life.

"All models are wrong, but some are useful" is a great aphorism by George Box.

In other words: (i) tend to your models by questioning and updating them regularly, and (ii) don't confuse the model for reality by recalling the context it was formed in.

Upcoming growth opportunities with Bruno:

August 12th: Does culture really eat strategy for breakfast? And other musings with Cris Beswick and Bruno Pešec.

August 18th: Corporate innovation webinar series by Bruno Pešec: How to design a powerful innovation portfolio.

Three latest posts:

How to design effective experiments using Playing Lean Experiment Report
A simple visual template to help you design better lean experiments.
Bank executive on the benefits of innovation system
Bruno Pešec was one of the three principal architects of the DNB Way of Innovation. Read what one executive has to say about it.
I made people cry
On giving candid feedback.

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.