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Wishfulness

Don't allow optimism bias to cloud your judgement. Too much. Just a little bit.

Bruno Pešec
Bruno Pešec
2 min read
Bruno Unfiltered

When imagining desired outcomes, possibilities, and futures one ought to consider both undesirable as well as unintended results as well. Ask what when instead of what if.

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Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation at scale.

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