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Don't allow optimism bias to cloud your judgement. Too much. Just a little bit.

Bruno Pešec
Bruno Pešec
2 min read
Bruno Unfiltered

When imagining desired outcomes, possibilities, and futures one ought to consider both undesirable as well as unintended results as well. Ask what when instead of what if.

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Bruno Pešec

I help business leaders innovate profitably at scale.


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