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Evergreen needs

Some things don't change.

Bruno Pešec
Bruno Pešec
2 min read
Bruno Unfiltered

If customer behaviours seem fickle or opaque to you, I suggest you to try on several different lenses:

  • What problem are your customers trying to solve?
  • What need are they trying to satisfy?
  • What outcome are they trying to achieve?

Dig deep into the above, for they don't change so often. A need for warm and safe home, full belly, and good time has been around for a couple of millennia.

Upcoming growth opportunities with Bruno

May 2 – June 10: Innov8rs Unconference 2022

6 weeks with 60+ sessions on innovation. I'll be joining as a topical curator for Innovation Strategy & Governance and as a regional curator for Norway. For more info, and to apply, go here. Drop me a note for 30% discount on corporate pass.

Three latest posts

On the cost of ideas
A conversation with Lorraine Ball of the More than a Few Words podcast.
On learning from mistakes
A conversation with Thomas Green of the Ethical Marketing Service.
High-stakes innovation
Four de-risking questions.

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.


Bruno Pešec

I turn corporate innovation into a viable investment.


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