Skip to content

Evergreen needs

Some things don't change.

Bruno Pešec
Bruno Pešec
2 min read
Bruno Unfiltered

If customer behaviours seem fickle or opaque to you, I suggest you to try on several different lenses:

  • What problem are your customers trying to solve?
  • What need are they trying to satisfy?
  • What outcome are they trying to achieve?

Dig deep into the above, for they don't change so often. A need for warm and safe home, full belly, and good time has been around for a couple of millennia.

Upcoming growth opportunities with Bruno

May 2 – June 10: Innov8rs Unconference 2022

6 weeks with 60+ sessions on innovation. I'll be joining as a topical curator for Innovation Strategy & Governance and as a regional curator for Norway. For more info, and to apply, go here. Drop me a note for 30% discount on corporate pass.

Three latest posts

On the cost of ideas
A conversation with Lorraine Ball of the More than a Few Words podcast.
On learning from mistakes
A conversation with Thomas Green of the Ethical Marketing Service.
High-stakes innovation
Four de-risking questions.

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.

NewsletterInnovationEntrepreneurship

Bruno Pešec

I turn corporate innovation into a viable investment.

Comments


Related Posts

Members Public

Ask me anything

Don't hold back.

Ask me anything
Members Public

Unsolicited martyrdom

It might not be as appreciated as you might have thought...

Unsolicited martyrdom
Members Public

Remarkably forgettable

It doesn't matter how good you are if no one remembers you.

Remarkably forgettable