Evergreen needs

If customer behaviours seem fickle or opaque to you, I suggest you to try on several different lenses:

• What problem are your customers trying to solve?
• What need are they trying to satisfy?
• What outcome are they trying to achieve?

Dig deep into the above, for they don't change so often. A need for warm and safe home, full belly, and good time has been around for a couple of millennia.

Upcoming growth opportunities with Bruno

May 2 – June 10: Innov8rs Unconference 2022

6 weeks with 60+ sessions on innovation. I'll be joining as a topical curator for Innovation Strategy & Governance and as a regional curator for Norway. For more info, and to apply, go here. Drop me a note for 30% discount on corporate pass.

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High-stakes innovation

Four de-risking questions.

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