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High-stakes innovation

Four de-risking questions.

Bruno Pešec
Bruno Pešec
— 2 min read
Bruno Unfiltered

Start with the following questions when dealing with a high-stakes innovation project:

  • What must be true for this to succeed?
  • What's the smallest first milestone that would indicate this is worth investing in?
  • What's the smallest investment we can make to get there?
  • What and how will we measure if we are getting there?

Answering above will help you uncover critical assumptions and establish crucial parameters for making an informed investment decision.

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Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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