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Exploit negativity

A simple move.

Bruno Pešec
Bruno Pešec
1 min read
Bruno Unfiltered

"This idea would never work!"

"Perhaps. Let's list all the reasons why it would never work!"

Assuming the idea in fact survived, now you have a list of assumptions to further explore.

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Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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