Skip to content

Exploit negativity

A simple move.

Bruno Pešec
Bruno Pešec
1 min read
Bruno Unfiltered

"This idea would never work!"

"Perhaps. Let's list all the reasons why it would never work!"

Assuming the idea in fact survived, now you have a list of assumptions to further explore.

Three latest posts

The effective corporate innovator
Three key traits.
Chasing illusions
On importance of discernment.
Wednesday Innovation Q&A with Bruno
How can we establish a (well functioning!) corporate innovation lab?

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.

NewsletterBruno UnfilteredInnovationLeadership

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

Comments


Related Posts

Members Public

The legitimacy fallacy

On mandates.

Bruno Unfiltered
Members Public

The opportunity helix

Two critical practices.

The opportunity helix
Members Public

The Real Startup Book

The best business experimentation reference book has been updated.

The Real Startup Book