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Today anybody can be an expert. Buy a $60 certificate, hang it on your LinkedIn page, and voila, you are the master of something™.

Bruno Pešec
Bruno Pešec
3 min read

Today anybody can be an expert.

Buy a $60 certificate, hang it on your LinkedIn page, and voila, you are the master of something.

Bleeding for expertise

During the era of Japanese shogunates it was a bit more difficult to become a master, let alone, the grandmaster.

It took years of training and surviving in the battlefield.

Once the student was believed to be ready for ascension he would submit his notes – densho – to the grandmaster.

His notes would include descriptions of patterns, their meaning, reflection on them, additional commentary on use and adaptation to various circumstances...

If it was deemed worthy, the student would be given mastership.

Sharing with you

This whole blog is the public side of my personal densho, where I openly share what I've learned and what has and hasn't worked for me.

The learning never stops, hence, densho should never stop evolving.

Transmission is always difficult, especially since personal notes usually aren't structured or woven together to form a meaningful whole or usable curriculum.

That's why I decided to make a special page, available only to the subscribers, entitled The Archive which offers some entry points into my public densho:

Bruno’s Archive
Over the years I’ve published tens of thousand of words on my blog. This is a selection of what I believe to be most valuable writing.

Let me know what you think or if you feel that something is missing.

By the way, now is a good time to start your own densho.

Speaking with your past self is an incredible experience.

Upcoming growth opportunities with Bruno:

Welcome! You are invited to join a webinar: Business Modelling: From theory to practice. After registering, you will receive a confirmation email about joining the webinar.
In this webinar Simen and Bruno will discuss: - how to move from theory to practice without committing murder,- design principles behind the Business Model Facilitator Training, and- remote facilitation of workshops. They will also answer as many of your questions as possible! You can write your…
Free webinar on importance of business modelling. (April 28nd)
[ONLINE] Corporate innovation 101
Corporate innovation 101: advice for intrapreneurs and innovation managers
Free webinar on succeeding with corporate innovation. (April 29th)
[ONLINE] Creating reusable knowledge: how to design effective experiments
Creating reusable knowledge: how to design effective experiments
Free webinar on designing effective experiments. (April 30th)c

Three latest posts:

Is business modelling now more important than ever?
Research shows that dynamic environments strengthen the effect of product innovation on business performance.
Get your idea funded by questioning power dynamics
How can intrapreneurs leverage decision making, agenda setting, and management of meaning?
Can you make a casserole?
Creating magic with what you have at hand.

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.


Bruno Pešec

I help business leaders innovate profitably at scale.


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