Numbers are dangerous

Never take numbers at face value—especially when making important decisions. Understand what do they mean, how were they collected, and where are they coming from. Secondary data is fine, but primary data is king.

Upcoming growth opportunities with Bruno

November 26: Playing Lean Facilitator Training London

Learn how to teach Lean Startup in a fun and engaging way. Read more here.

Three latest posts

Reading notes: Strategy as a portfolio of real options

A valuation approach that appreciates learning and adapting to market changes.

Bruno PešecBruno Pešec

Five steps to augmented strategy

Small steps, great results.

Bruno PešecBruno Pešec

Demolish the echo chamber

I’ll pass you the hammer.

Bruno PešecBruno Pešec

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.