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Numbers are dangerous

Dig deeper.

Bruno Pešec
Bruno Pešec
2 min read
Bruno Unfiltered

Never take numbers at face value—especially when making important decisions. Understand what do they mean, how were they collected, and where are they coming from. Secondary data is fine, but primary data is king.

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Three latest posts

Reading notes: Strategy as a portfolio of real options
A valuation approach that appreciates learning and adapting to market changes.
Five steps to augmented strategy
Small steps, great results.
Demolish the echo chamber
I’ll pass you the hammer.

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.

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Bruno Pešec

I help business leaders innovate profitably at scale.

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