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Always be testing

Question your assumptions.

Bruno Pešec
Bruno Pešec
2 min read
Bruno Unfiltered

"Hey, does this make sense to you?"

"How does that land with you?"

"Could you walk me through it?"

Three questions to rapidly test your strategic assumptions with peers, colleagues, and people of trust.

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Three latest posts

On avoiding destructive innovation
A conversation with Doug Utberg of the Terminal Value podcast.
Innovators think differently
On two useful models: effectuation and beginner’s mind.
Clear enough
Alignment is a superpower.

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.


Bruno Pešec

I help business leaders innovate profitably at scale.


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