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Dull isn't the enemy

It's all about value creation.

Bruno Pešec
Bruno Pešec
2 min read
Bruno Unfiltered

While introducing new products, business models, and innovations might be cool and exciting, do remember that "boring" decisions like removing unused features, repurposing existing assets, and waiting a bit more to see how things develop, often lead to equally exciting results. While having much less downside. Pursue value, not shiny objects.

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Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation at scale.

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