Value trumps novelty

When looking at potential ideas to invest in, prioritise ideas that are highly valuable to both the recipient and creator (i.e. your customer and your business) over ideas that are merely novel. And if you do go for novelty, make sure to factor in the cost of educating the market, and risk of the fast mover benefiting from your work.

Upcoming growth opportunities with Bruno

November 26th: Fearless Innovation

We rarely fail due to others. In fact, most innovations fail due to shortcomings in our own processes, beliefs, and actions. Competition simply picks up the advantage.

Good news is that overcoming these shortcomings means taking a significant step towards owning your success. And that is why I’m organising this unique workshop. Limited seats available.

Three latest posts

200 Pitches at the African Innovation Week 2020

Practical advice to start-up founders for improving their pitch.

Bruno PešecBruno Pešec

Constraint-driven innovation

How to use boundaries to your advantage.

Bruno PešecBruno Pešec

Analogies

Words shape the world.

Bruno PešecBruno Pešec

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.