Sunk cost

How much time, money, and effort has been spent on an idea so far should not be your prime criteria for deciding the future of that very same idea.

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Succeeding with corporate innovation

Tasked with innovation in your organisation? I'm preparing a special learning experience for a small group of no more than eight leaders. Write to me if you are interested.

Three latest posts

Five traits of successful innovators

Answer a series of questions to see which you have…

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Lean Experiment Canvas

A visual tool to guide your lean experimentation.

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Broken record

Value. Value. Value.

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Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.