Skip to content

Box?

On metaphors.

Bruno Pešec
Bruno Pešec
2 min read
Box?

Metaphors work because they create vivid mental images. Both thinking "inside" and "outside" of the box can be innovative. The trick is understanding what the box is.

Upcoming growth opportunities with Bruno

April 29: The Lean Startup: 10 Years Wiser

Join me and David Rasson (ING), Susana Jurado Apruzzese (Telefónica), Esther Gons (GroundControl), and Tristan Kromer (Kromatic), as we disscuss what have we learned in the last ten years. Sign-up here.

May 4: Demystifying strategic growth

Learn how to identify and exploit growth possibilities in your own organisation. Register here.

Three latest posts

Corporate innovation and wicked problems
Of breeders and tamers.
Ebook launch: 9 Big Don’ts of Corporate Innovation
Actionable insight for less wasteful innovation.
Cruelty
Are you exercising it?

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.

NewsletterBruno Unfiltered

Bruno Pešec

I help business leaders innovate profitably at scale.

Comments


Related Posts

Members Public

The Innovation Booster #2

On big decisions, strategic flexibility, systemic discovery, measuring innovation, and improving performance.

The Innovation Booster
Members Public

Excise cruft

Growth is about both adding and removing.

Bruno Unfiltered
Members Public

Granularity matters

Adaptiveness and flexibility.

Bruno Unfiltered