Metaphors work because they create vivid mental images. Both thinking "inside" and "outside" of the box can be innovative. The trick is understanding what the box is.

Upcoming growth opportunities with Bruno

April 29: The Lean Startup: 10 Years Wiser

Join me and David Rasson (ING), Susana Jurado Apruzzese (Telefónica), Esther Gons (GroundControl), and Tristan Kromer (Kromatic), as we disscuss what have we learned in the last ten years. Sign-up here.

May 4: Demystifying strategic growth

Learn how to identify and exploit growth possibilities in your own organisation. Register here.

Three latest posts

Corporate innovation and wicked problems
Of breeders and tamers.
Ebook launch: 9 Big Don’ts of Corporate Innovation
Actionable insight for less wasteful innovation.
Cruelty
Are you exercising it?

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