In the Ways of seeing, Berger et al. wrote that "mystification is the process of explaining away what might otherwise be evident."

Hunt down all such occurrences in your products, services, and processes; clarify and reveal the evident truth; and enjoy the results that follow.

Upcoming growth opportunities with Bruno

September 23: 20 Common Misconceptions About Corporate Innovation

Join me as I debunk 20 common misconceptions about corporate innovation; all from my personal experience as an innovator and consultant. Not for those of feint heart. Register here.

90-day coaching in Innovation Management

I’ll share best practices and help you craft, implement, and improve your innovation strategies and systems, with a weekly call and unrestricted email. This is not a regular offering of mine, it’s intended to help leaders like you thrive during these disruptive times. I have limited slots available, write me at bruno@pesec.no to secure yours.

Three latest posts

How are you considering the whole system?
On understanding wholeness.
On why innovation theatre is disrespectful
Time is precious. Don’t waste it.
Make them cower!
Let ’em shrivel.

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.