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Lift the veil

Mystification is overrated.

Bruno Pešec
Bruno Pešec
2 min read
Lift the veil

In the Ways of seeing, Berger et al. wrote that "mystification is the process of explaining away what might otherwise be evident."

Hunt down all such occurrences in your products, services, and processes; clarify and reveal the evident truth; and enjoy the results that follow.

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September 23: 20 Common Misconceptions About Corporate Innovation

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Three latest posts

How are you considering the whole system?
On understanding wholeness.
On why innovation theatre is disrespectful
Time is precious. Don’t waste it.
Make them cower!
Let ’em shrivel.

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Bruno Pešec

I help business leaders innovate profitably at scale.


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