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Make them cower!

Let 'em shrivel.

Bruno Pešec
Bruno Pešec
2 min read
Make them cower!

Using fear to drive organisational change works to some extent—until it doesn't.

Any progress you've achieved will be quickly lost to employee attrition.

Fear works great in closed, totalitarian regimes.

Is that the kind of organisation you want to lead and follow?

You should pursue innovation because it is the best way to create value, lasting success, and meaningful change; not because you are afraid of disruption, losing bonus, or being mocked.

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Bruno Pešec

I help business leaders innovate profitably at scale.


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