Using fear to drive organisational change works to some extent—until it doesn't.

Any progress you've achieved will be quickly lost to employee attrition.

Fear works great in closed, totalitarian regimes.

Is that the kind of organisation you want to lead and follow?

You should pursue innovation because it is the best way to create value, lasting success, and meaningful change; not because you are afraid of disruption, losing bonus, or being mocked.

Upcoming growth opportunities with Bruno

90-day coaching in Innovation Management

I’ll share best practices and help you craft, implement, and improve your innovation strategies and systems, with a weekly call and unrestricted email. This is not a regular offering of mine, it’s intended to help leaders like you thrive during these disruptive times. I have limited slots available, write me at to secure yours.

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