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Three keys for profitable innovation

From gambling to taking control.

Bruno Pešec
Bruno Pešec
1 min read
Three keys for profitable innovation

Why do large companies rarely see returns on their innovation investments?

Innovation isn't a one off "event" or "happening."

It requires sustained attention, commitment, and high quality work in order to pay off.

In this webinar I will show you how you can take a different look of your innovation system, by focusing on the following three elements:

  • doing innovation efficiently,
  • managing innovation effectively, and
  • changing organisation appropriately.

With all of the above in place, profitability ought to follow.

Note: All the webinar attendees also received the How can organisations innovate profitably? whitepaper. Contact me if you'd like it as well.

Webinar recording

Webinar timestamps

Time Topic
00:43 Bruno's definition of innovation
02:17 On value creation, R&D, and alignment
04:33 Executives are afraid to invest in innovation
11:35 The Profitable Innovation Trinity
12:23 On doing innovation efficiently
15:06 On managing innovation effectively
19:54 On changing organisation appropriately
28:44 Q&A
37:58 Take action


Copyright © 2021, Bruno Pešec. All rights reserved.


If you have any questions or would like to discuss any topic from the webinar, you can schedule a call with me by clicking the button below:


Bruno Pešec

I turn corporate innovation into a viable investment.


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