- In dynamic environments—e.g. COVID-19 pandemic—companies that are able to meet changing customer demands can increase their market share and strengthen their competitive advantage.
- In high-earning companies, improvement and incremental innovation account for 26% of business outcomes (sales growth, market share, profit levels and return on investment) and 35% of product (customer satisfaction with the products, and the perceived quality of the products) outcomes.
- Organisation's internal business politics and processes are one of the main causes of losing market share. Competitors simply benefit from that.
In other words, now is a good time to invest in innovation.
You shouldn't fear competition, but your inability to meet the customer demand.
I'll be addressing above points in greater detail at the upcoming webinar.
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