Consider following:

  1. In dynamic environments—e.g. COVID-19 pandemic—companies that are able to meet changing customer demands can increase their market share and strengthen their competitive advantage.
  2. In high-earning companies, improvement and incremental innovation account for 26% of business outcomes (sales growth, market share, profit levels and return on investment) and 35% of product (customer satisfaction with the products, and the perceived quality of the products) outcomes.
  3. Organisation's internal business politics and processes are one of the main causes of losing market share. Competitors simply benefit from that.

In other words, now is a good time to invest in innovation.

You shouldn't fear competition, but your inability to meet the customer demand.

I'll be addressing above points in greater detail at the upcoming webinar.

Upcoming growth opportunities with Bruno:

September 22nd: Corporate innovation webinar series by Bruno Pešec: How to uncover growth opportunities hidden in plain sight.
September 22nd: How to uncover growth opportunities hidden in plain sight.

Three latest posts:

Applying a systems approach to innovation
On innovation, strategy, systems thinking, martial arts, and more with Patrick Daly on his Interlinks podcast.
What does think big, act small look like in practice?
Taking massive action 24/7 is a good way to get a massive stroke.
The strategy gap
What’s hiding in the cracks?

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