Skip to content

Use verbs!

Yeah, words do matter.

Bruno Pešec
Bruno Pešec
2 min read
Bruno Unfiltered

Make sure to use verbs when setting your objectives, e.g.:

  • Increase revenue from product line A by 30% in 3 years.
  • Reduce time-to-market by 50% in 3 years.
  • Double the profit margin of service B in 3 years.

Congratulations, now you have useful objectives.

Upcoming growth opportunities with Bruno

March 30: B2B Innovation

How to build products businesses want? Étienne Garbugli, the author of Lean B2B, will join me for this special webinar, and we will take a deep dive into the peculiarities of innovating in the B2B space. Sign-up here.

Three latest posts

On Playing Lean, customer development, and lean startup
A conversation with Mal McCallion of the Growth Execution Podcast.
Prioritising ideas is a waste of time
Focus on the flow.
One-two punch tests
Wear ’em down!

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.


Bruno Pešec

I help business leaders innovate profitably at scale.


Related Posts

Members Public

Wednesday Innovation Q&A with Bruno

How to run a successful innovation funnel?

Wednesday Innovation Q&A with Bruno
Members Public


On getting another chance.

Bruno Unfiltered
Members Public

The effective innovator

Five key questions.

The effective innovator