Yeah, words do matter.
Make sure to use verbs when setting your objectives, e.g.:
- Increase revenue from product line A by 30% in 3 years.
- Reduce time-to-market by 50% in 3 years.
- Double the profit margin of service B in 3 years.
Congratulations, now you have useful objectives.
Upcoming growth opportunities with Bruno
March 30: B2B Innovation
How to build products businesses want? Étienne Garbugli, the author of Lean B2B, will join me for this special webinar, and we will take a deep dive into the peculiarities of innovating in the B2B space. Sign-up here.
Three latest posts
Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.
Subscribe to get the latest posts delivered right to your inbox. No spam. Only Bruno.