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Use verbs!

Yeah, words do matter.

Bruno Pešec
Bruno Pešec
2 min read
Bruno Unfiltered

Make sure to use verbs when setting your objectives, e.g.:

  • Increase revenue from product line A by 30% in 3 years.
  • Reduce time-to-market by 50% in 3 years.
  • Double the profit margin of service B in 3 years.

Congratulations, now you have useful objectives.

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