Use verbs!
Yeah, words do matter.
Make sure to use verbs when setting your objectives, e.g.:
- Increase revenue from product line A by 30% in 3 years.
- Reduce time-to-market by 50% in 3 years.
- Double the profit margin of service B in 3 years.
Congratulations, now you have useful objectives.
Upcoming growth opportunities with Bruno
March 30: B2B Innovation
How to build products businesses want? Étienne Garbugli, the author of Lean B2B, will join me for this special webinar, and we will take a deep dive into the peculiarities of innovating in the B2B space. Sign-up here.
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