Skip to content

Use verbs!

Yeah, words do matter.

Bruno Pešec
Bruno Pešec
2 min read
Bruno Unfiltered

Make sure to use verbs when setting your objectives, e.g.:

  • Increase revenue from product line A by 30% in 3 years.
  • Reduce time-to-market by 50% in 3 years.
  • Double the profit margin of service B in 3 years.

Congratulations, now you have useful objectives.

Upcoming growth opportunities with Bruno

March 30: B2B Innovation

How to build products businesses want? Étienne Garbugli, the author of Lean B2B, will join me for this special webinar, and we will take a deep dive into the peculiarities of innovating in the B2B space. Sign-up here.

Three latest posts

On Playing Lean, customer development, and lean startup
A conversation with Mal McCallion of the Growth Execution Podcast.
Prioritising ideas is a waste of time
Focus on the flow.
One-two punch tests
Wear ’em down!

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.

NewsletterStrategyLeadership

Bruno Pešec

I turn corporate innovation into a viable investment.

Comments


Related Posts

Members Public

Misleading labels

A label does not make a...

Misleading labels
Members Public

Dogma buster

Do you dare?

Bruno Unfiltered
Members Public

The art of cumulative growth

Can you spot the opportunities hidden in plain sight?

The art of cumulative growth