One-two punch tests
Wear 'em down!
Every legendary boxing match ends with an epic punch to the chin. But that is merely a culmination of rounds upon rounds of combinations, tests, and exchanges. Great boxers maintain distance and throw quick jab-hooks to test and wear down their opponent.
Adapt the same mentality in your experimentation efforts. Identify the key assumptions of your business idea, and then wear them down with one-two punch experiments. Endurance matters!
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