THE INNOVATOR'S ATTITUDE

A monthly newsletter with the objective of helping leaders innovate profitably by providing them with best practices, models, and different perspectives.

On Leading Innovation

Corporate innovation happens at all levels of the organisation. Conversely, succeeding with corporate innovation depends on work of innovators, innovation managers, and senior leaders. Today I will focus on the leaders.

Senior leaders’ most common role is that of an innovation champion. Although they too are focused on value creation for customers and organisation, they approach it from a different direction—primarily a strategic one.