THE INNOVATOR'S ATTITUDE

A monthly newsletter with the objective of helping leaders innovate profitably by providing them with best practices, models, and different perspectives.

On Innovation Outcomes Part I

Innovation is something new that creates value. To succeed at innovation, in business context, is to create a new product or business that creates value for a long time.

That means that at some point our innovation—be it a product, service, venture or something else—won’t be new any more. In other words, innovation is transient.

Over the next few months I will write about these endings—innovation outcomes—from the perspective of corporate innovation, i.e. success as it looks like in a large organisation investing in innovation.