On fetishizing failure

It's fine to be wrong. It's fine to make a mistake. That's how we learn.

It's not OK to drive the whole business into the ground due to incompetence, negligence, and hubris.

Obsess with learning, not failing.

Upcoming growth opportunities with Bruno

February 23rd: Remote Playing Lean Workshop

Learn Lean Startup by playing a game! Doesn't matter if you win or lose, as you'll have fun either way. Few tickets left.

March 2nd: Nine big don'ts of corporate innovation

I've worked with hundreds of innovators and executives, and I noticed expensive mistakes that happen again and again. Now I'll share them with you—as well as concrete tactics on how to address them! Register for free here.

Three latest posts

The strategy cascade

Ask how when going down; ask why when going up.

Bruno PešecBruno Pešec

On uncovering customer problems and needs worth solving

Outcome-focused mutuality.

Bruno PešecBruno Pešec

Don’t be a gatekeeper

Offer genuine help.

Bruno PešecBruno Pešec

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.