Do you know when to stop?
On sunk cost fallacy.
Once you start using the amount of time and money you've spent on the endeavour as valid arguments for persevering—despite the evidence pointing to the contrary—it's time to stop and rethink it.
Upcoming growth opportunities with Bruno
I'm covering topics that are the closest to me at the moment, but I'd be happy to share my expertise in other areas as well. Write me at bruno@pesec.no to let me know what issues and topics you'd like to hear more about.
Three latest posts
Structuring innovation projects
Innovation Project = Idea + Team + Objective.
Bruno Pešec
Place of worship or temple of learning?
Don’t be blinded.
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Do you care?
What we say and what we do isn’t always the same.
Bruno Pešec
Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.
Bruno Unfiltered
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