THE INNOVATOR'S ATTITUDE
Volume 3 · Issue 2 · February 2024
![THE INNOVATOR'S ATTITUDE](/content/images/size/w1460/2023/10/The_Innovators_Attitude_Bruno_Pesec_Header_hires.jpg)
A monthly newsletter with the objective of helping leaders innovate profitably by providing them with best practices, models, and different perspectives.
One target, many tactics
Become more innovative” is not a target, it is an aspiration.
In corporate context, innovation is “just” one of many internal activities. It competes for attention and resources with daily operations and a vast number of other, mundane, activities.