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Contract to challenge

A pledge best made in advance.

Bruno Pešec
Bruno Pešec
— 1 min read
Bruno Unfiltered

When initiating a new innovation project, promise to each other that you will challenge the ideas and assumptions freely and critically, and that you will do so respectfully and caringly.

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Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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