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The legitimacy fallacy

On mandates.

Bruno Pešec
Bruno Pešec
2 min read
Bruno Unfiltered

Don't confuse winning, securing, negotiating, or publishing an innovation mandate for the actual work of innovation. It is not a golden ticket that will open all the doors, unlock resources, and turn nos into yeses. Treat it as a formality it is, be satisfied with "good enough," and focus on building your legitimacy through champions and results.

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Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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