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THE INNOVATOR'S ATTITUDE

Volume 2 · Issue 9 · September 2023

Bruno Pešec
Bruno Pešec
2 min read
THE INNOVATOR'S ATTITUDE

A monthly newsletter with the objective of helping leaders innovate profitably by providing them with best practices, models, and different perspectives.

On "Real" Innovation

Is everything novel an "innovation" or are we fooling ourselves?

Is "innovation by recombination" a "lesser form" of innovation?

Do these questions even matter?

Yes, they matter a lot, especially for corporate innovation.

That's why I often repeat the importance of having a shared definition of innovation with the organisation.


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