THE INNOVATOR'S ATTITUDE
Volume 2 · Issue 9 · September 2023
A monthly newsletter with the objective of helping leaders innovate profitably by providing them with best practices, models, and different perspectives.
On "Real" Innovation
Is everything novel an "innovation" or are we fooling ourselves?
Is "innovation by recombination" a "lesser form" of innovation?
Do these questions even matter?
Yes, they matter a lot, especially for corporate innovation.
That's why I often repeat the importance of having a shared definition of innovation with the organisation.
