Blog review 2021

Best posts on innovation, strategy, and leadership.

30 Dec 2021 — 5 min read

It's always fun to look back on what I've written, and what resonated with people. This year I've written 162 blog posts, not counting guest pieces, interviews, and appearances (all accessible here).

Strategy and innovation remain my top two topics—hardly any surprise there! What did surprise me though is that I've written a lot on leadership, which is now the third most represented tag on the blog.

Besides blog posts, this year I've also published:

Ebook: 9 Big Don'ts of Corporate Innovation (available for free here)
White paper: How can organisations innovate profitably? (available for free here)
Book: Augmented Strategy (available on Amazon)

All three of the above were experiments in brevity: what is the shortest format to deliver a topic that's close to my heart, while still inspiring action and change? Response so far has been quite encouraging, and I plan to publish more next year.

Let's take a look at the top five posts based on number of page views, and then my five favourites from this year. As last year, they are nothing alike.

Top 5 posts in 2021—based on number of views

#1 24 most common logical fallacies

A total surprise, with a whooping 60 000 page views. It got picked up by Google search algorithm and just kept funneling in the traffic. I hope that some of that traffic yielded some business for The School of Thought, original creators of the infographic.

#2 Step-by-step guide for designing Lean Experiments

I'm happy that my guide to lean experimentation remains one of the top visited blog posts. It's now used by universities and accelerators across the globe. Please continue to share it—and do let me know what you think.

#3 24 most common cognitive biases

A sister article to the #1 above. I guess logical fallacies resonate better with people than cognitive biases.

#4 Quality Philosophers

Still in the top five by page visits; traffic most likely driven by students. Seems to be included in the curricula of various universities, at least judging by the domains of the income traffic.

#5 Eight Principles of SMED

A blast from the past that somehow got into the top five. This was one of the posts I've written for now defunct The Lean Presentation website.

Top 5 posts in 2021—my personal favourites

Selecting top five was much more difficult this year...

#1 How to introduce an innovation strategy into your company

My answers to a question I receive quite often.

#2 How to ensure your corporate innovation initiative stands a chance

My answers to a question I receive quite rarely.

#3 The secrets to growth

Five growth practices you can implement right now. Will you?

#4 On learning from Lean Experiments

We conduct Lean Experiments in order to make a better decision. This post is all about that.

#5 On joy, respect, and innovation

OK, I cheated here by including two posts, but it is my review so I'll allow it. Both of above pieces are my personal views on what attracts me to the world of innovation.

What will I write about in 2022?

As always, I welcome—and invite—your feedback on above or any other piece I've shared. Your questions and comments help me focus my writing. Subscribe to the weekly Bruno Unfiltered™ newsletter to receive my latest thoughts and advice.

Discipline Innovation Strategy Leadership Personal