Better attitude, better innovation results
Summaries of The Innovator's Attitude™ 2023 issues.

Innovation requires much more than tinkering with ideas, products, technology, or business models. It is fundamentally a humane activity, hence we must pay attention to attitudes, behaviours, relationships and more. These are exactly the kinds of topics I focus on in the The Innovator's Attitude™ monthly newsletter.
In 2023 I wrote about:
- Issue 1, January: On Change. If you can't change yourself, how could you change your own organisation?
- Issue 2, February: On Paying the Price. While failure might be a part of the learning process, the attention should be on the data collected, insight generated, and decisions made.
- Issue 3, March: On Creativity. Wrestling with identity, labels, and creativity.
- Issue 4, April: On Self-Care. Innovation is a wild ride with many highs and lows.
- Issue 5, May: On Collaboration. Innovation teams are the most basic, the most fundamental ingredients for corporate innovation. Without them everything else is in vain.
- Issue 6, June: On Expertise. Today we are seeing confluence of rejecting the experts in tandem with increased feeling of doubt amongst those with demonstrable expertise.
- Issue 7, July: On Discipline. Testing business ideas and developing them into tangible products and services requires dedicated work.
- Issue 8, August: On Inspiration, Quality Edition. What can be learned from the pioneers of quality management?
- Issue 9, September: On "Real" Innovation. A raw conversation about importance of different forms of innovation, managing innovation in large enterprises, and how can innovators thrive.
- Issue 10, October: On Pieces of the Puzzle. Exploration of three difficult questions: how to improve product development processes, how to segment a new market, and how to grow organically.
- Issue 11, November: On Differentiating Innovation and Improvement. They are not opposite extremes on the same spectrum!
- Issue 12, December: On Pieces of the Puzzle II. Exploration of three difficult questions: how to develop products, services, and businesses iteratively, how to make the most out of what you have today, and how to recognise bad business advice.
The Innovator's Attitude™ newsletter is published on the first of every month. It is freely available, alongside many other strategy and innovation resources, to the subscribers.
Bruno Unfiltered
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