Blog review 2025

Best posts on innovation, strategy, and growth.

29 Dec 2025 — 5 min read

A year comes to an end, a time when I sit down and reflect on what I have written and published throughout the year. With 183 published blog posts this was another fruitful year.

This comes as a small surprise to me, because I was mostly focused on writing my doctoral thesis and two significant journal papers. The former took several weeks since it was 80 000 words, while the latter took months, mostly due to the review processes.

Since academic writing took so much attention, I had a feeling that I wasn't blogging as much. Turns out I blogged more than in some of the previous years. Not only that, but I crossed the threshold of 1000 published posts! Forgot to celebrate that, though. Oops.

Innovation (660 articles), strategy (403 articles), and leadership (282 articles) remain top three categories I had written about. That is hardly surprising given my focus on corporate innovation. I also published 17 videos of Wednesday Innovation Q&A with Bruno. In each episode I addressed a specific question from practice sent in by a reader.

Besides writing, I did a number of small tweaks in the backend, in an attempt to make all my writing easier to access and search. Both Archive and Blog pages now show all of the published material, so it should be a bit easier to search and find relevant posts.

This year I share my personal favourites first, and then top five posts based on number of unique page views.

Top 5 posts in 2025—my personal favourites

Choosing top five personal picks is always a challenge. But then again, it is a lovely exercise because it forces me to pause and reflect on my writing, what I find engaging about it, and what I enjoy re-reading later.

#1 Three key principles for innovation management

Corporate innovation sits at the core of my work. That's why I keep writing about core principles, models, and approaches to managing innovation. Investing in innovation without managing it is nothing but a gamble.

#2 Innovation requires doing

Thinking is important, but must be followed with action in order to yield any result.

#3 The value ladder

Value creation is an important element of innovation. But value can come in many different shapes, sizes, and forms. Smart innovators understand what elements of value they need to focus on first.

#4 How to get started with Innovation Accounting

Managing innovation entails measuring innovation. Yes, innovation efforts and outcomes should be measured. We offer 27 innovation metrics in the Innovation Accounting book.

#5 Playing Lean for the better future

Playing Lean is an award winning board game for teaching innovation and entrepreneurship. I love helping young people—after all they are our future—and this is one case of a student using the game with high school pupils. Reach out if you are an university or higher education institution, and I will help if I can.

Top 5 posts in 2025—based on number of views

No changes in the first two spots, which account for nearly 75% of total views. Small reshuffle in other spots.

#1 24 most common logical fallacies

Undisputed number one. Can't argue with importance of critical thinking.

#2 Best Norwegian snacks

A joke post remains the second most viewed page on my blog. I should ask for sponsorship package or something.

#3 Quality Philosophers

A sudden return of this popular blog post, catapulted straight into third place. It seems like half of the traffic is from LLMs, probably answering who is Deming, Juran, Ishikawa, and so on.

#4 24 most common cognitive biases

As with fallacies, I hope the readers are leveraging this post to avoid poor decisions as much as possible.

#5 Step-by-step guide for designing Lean Experiments

I am happy to see that my detailed guide to Lean Experiments is still getting a lot of hits. It is widely used by corporate clients, accelerators, and universities around the world. Reach out if you are using it too—I have a small token of appreciation I'd like to share.

What will I write about in 2026?

I will continue writing the regular blog posts, two newsletters, namely Bruno Unfiltered™ and The Innovator's Attitude™, and regular commentary on LinkedIn. In addition, I plan to start a third newsletter, but more about that soon. ;)

Subscribe to stay informed. Don't hesitate to write to me with any questions, feedback, or comments.

Discipline