Outputs and outcomes of innovation experimentation

Last week I shared a quickstart guide on innovation experimentation. Today I want to share what are the expected outputs and outcome from each and every business experiment.

Outputs from a business experiment are:

• Validated learning.
• Trustworthy data and insights.
• Context and limitations of above data and insights.

Outcome from a business experiment is:

• An informed and evidence-backed decision about next action.

As a parting thought, I offer a warning regarding haphazard use of artificial intelligence and large language models as research and experimentation substitute.

One must be careful with data sources that seem correct and sound confident, but turn out to be mostly wrong upon closer scrutiny, since they give an illusion of trustworthiness.

To build on them is to build on a rotten foundation—except we are not even aware of it.