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Quickstart: Innovation experimentation

Practical guidance for busy professionals.

Bruno Pešec
Bruno Pešec
1 min read
Quickstart: Innovation experiments

Business experimentation is a great way to de-risk innovative projects and ventures. It offers us a way to systematically test our assumptions, generate trustworthy insights, and make better decisions.

Here is how to start right now:

  1. Begin by reading "On learning from Lean Experiments" to understand how conducting good experiments helps you make better decisions and create long-term value for the organisation.
  2. Next, read "What do you need to learn?", which is a fundamental question behind any well thought out experiment.
  3. Finally, follow the "Step-by-step guide for designing Lean Experiments" with a printed Lean Experiment Canvas to design your very first innovation experiment.

Designing and running experiments is a practice that takes some training. Following the above steps will guide you through the whole process, which might be scary and arduous at first, but should be quite quick once you've ran three to five experiments on your own. Happy learning!

QuickstartInnovationExperimentation

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation at scale.

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