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Like a wrecking ball

Spend ideas, not money.

Bruno Pešec
Bruno Pešec
2 min read
Bruno Unfiltered

Bring your idea to life with pen and paper; or whatever else you can find around yourself.

Draw it! Use items lying on your desk to represent various elements of your idea.

Take a moment to inspect your creation. Does anything stand out? What is missing? Anything that shouldn't be here? Ask it questions.

And then smash it to pieces. Rip the paper apart; throw the blocks around!

Now the learning process can start anew.

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Three latest posts

Validation through crowd-funding
On learning the hard way.
Have a team charter
Keep it simple and light.
Roar!
Put yourself out there.

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on evergreen topics in his signature style. No one and nothing is spared.

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Bruno Pešec

I help business leaders innovate profitably at scale.

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THE INNOVATOR'S ATTITUDE

Volume 5 · Issue 2 · February 2026

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