Exploit negativity
A simple move.

"This idea would never work!"
"Perhaps. Let's list all the reasons why it would never work!"
Assuming the idea in fact survived, now you have a list of assumptions to further explore.
Three latest posts
The effective corporate innovator
Three key traits.

Chasing illusions
On importance of discernment.

Wednesday Innovation Q&A with Bruno
How can we establish a (well functioning!) corporate innovation lab?

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.
Bruno Unfiltered
Subscribe to get the latest posts delivered right to your inbox. No spam. Only Bruno.