What is your business?

Understanding your current business as it actually is, versus how you think it should or might be, is critical for your ability to improve and innovate it further.

Start by answering the basic questions like:

• How do we create value?
• How do we deliver value?
• How do we capture value?

There are many tools and methods that can help you understand your business. I suggest Business Model Canvas because it visually embeds the business model logic:

The Business Model Canvas Explained

Don’t use it as a wallpaper, and accept that almost everything you put into the canvas has some degree of uncertainty.

Bruno PešecBruno Pešec

11 questions to drive your business model innovation efforts

Better questions, better results.

Bruno PešecBruno Pešec

Is your strategy a slave to your business model?

Pick the right tools for the right job

Bruno PešecBruno Pešec