Three simple rules for evaluating innovation initiatives

Three simple rules to follow when evaluating innovative initiatives:

1. Qualitative analysis first, quantitative second. Ask simple questions to determine if further analysis is warranted
2. Filter, then prioritise what remains. Establish a number of simple filters that will sift the most promising initiatives for you.
3. If it is good, it will come back. Don't be afraid to say no. Good things have tendency to pop up again, and again.

Following the above principles will help you avoid waste in your innovation management process by allowing you to focus on initiatives that can create the most value for the organisation.