Customer Experience
Empty promises
An exemplary of a bromide.
How to include the customer in the innovation process
Understand, understand, understand!
One simple trick for reducing the cost of innovation
No innovation without customer data.
The secret to great customer experience
Don’t piss off the customer.
4 decision-critical data sources
Better data, better decisions, better business.
On traditional banks, digital challengers, and disruption
When the worlds collide.
Do you care?
What we say and what we do isn't always the same.
Visual tools for understanding customers
Dig deeper into understanding customer's needs by using one of these three visual tools.
Making the most out of the Value Proposition Canvas
Reference guide for the Value Proposition Canvas.
Bruno’s favourite canvases for strategy, experimentation, and customer experience
Five canvases worth trying.
