Customer Experience
Empty promises
An exemplary of a bromide.
![Empty promises](/content/images/size/w1460/format/webp/2023/08/Empty-promises.jpg)
How to include the customer in the innovation process
Understand, understand, understand!
![How to include the customer in the innovation process](/content/images/size/w1460/format/webp/2023/07/How-to-include-the-customer-in-the-innovation-process.jpg)
One simple trick for reducing the cost of innovation
No innovation without customer data.
![One simple trick for reducing the cost of innovation](/content/images/size/w1460/format/webp/2022/08/One-simple-trick-for-reducing-cost-of-innovation.jpg)
The secret to great customer experience
Don’t piss off the customer.
![The secret to great customer experience](/content/images/size/w1460/format/webp/2022/08/The-secret-to-great-customer-experience.jpg)
4 decision-critical data sources
Better data, better decisions, better business.
![4 decision-critical data sources](/content/images/size/w1460/format/webp/2022/02/4-decision-critical-data-sources.jpg)
On traditional banks, digital challengers, and disruption
When the worlds collide.
![On traditional banks, digital challengers, and disruption](/content/images/size/w1460/format/webp/2022/01/On-traditional-banks--digital-challengers--and-disruption.jpg)
Visual tools for understanding customers
Dig deeper into understanding customer's needs by using one of these three visual tools.
![Visual tools for understanding customers](/content/images/size/w1460/format/webp/2020/05/Visual-tools-for-understanding-customers.png)
Making the most out of the Value Proposition Canvas
Reference guide for the Value Proposition Canvas.
![Making the most out of the Value Proposition Canvas](/content/images/size/w1460/format/webp/2023/03/Making-the-most-out-of-the-Value-Proposition-Canvas.jpg)
Bruno’s favourite canvases for strategy, experimentation, and customer experience
Five canvases worth trying.
![Bruno’s favourite canvases for strategy, experimentation, and customer experience](/content/images/size/w1460/format/webp/2020/03/Canvas-Megamix.png)