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Secret use of standards

A perennial pursuit of perfection.

Bruno Pešec
Bruno Pešec
— 2 min read
Bruno Unfiltered

Find the best way to do something.

Then standardise the process.

Then break the standard to find even better way to do it.

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Three latest posts

Why ISO standards fall short in innovation management
Give them a wide berth.
Systems and superstars II
Putting things into a perspective.
Systems and superstars
On succeeding in the long run.

Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.

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Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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