Quickstart: Strategic growth

Strategic growth is about pursuing business growth that is meaningful to the organisation, aligned with its overall direction, focused on specific markets and activities, and profitable.

Here is how to start right now:

1. First watch or listen "How to grow organically?" (15 min) to learn the crucial difference between the capital G Growth and lowercase g growth.
2. Next, read "How to find growth opportunities in your organisation" and "The Four Growth Arenas" to understand how key strategic gaps and plentiful opportunities hiding in them, as well as four generic growth arenas to capitalise on the the identified opportunities.
3. Finally, watch "Demystifying strategic growth" (40 min) to learn how to identify growth possibilities and strategic choices to exploit them.

Going through above three steps will take you approximately two hours (assuming you take notes as suggested), and will prepare you to run your own growth workshop.