My position is simple—at any given moment there are at least hundred growth opportunities in your organisation. The question then is, how can you learn to find them?
One is to become aware of the following three strategic gaps:
- Value gap, the difference between the value proposition—a bundle of products, services, promises, and experiences—you are offering and the value proposition your customer is expecting to receive.
- Conversion gap, the difference between your existing customers and others in the same market that you haven't yet attracted and converted.
- Capability gap, the difference between your capabilities to create and deliver value propositions your customers desire.
Above three are always present, and offer countless opportunities. It's your turn now—what might you find in your gaps?
P.S. You can learn more about each gap and how to exploit them in an upcoming webinar on demystifying strategic growth.
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