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On setting objectives

New year, new ambition.

Bruno Pešec
Bruno Pešec
1 min read
On setting objectives

Feeling the itch to come up with new or refresh your existing objectives?

Then you will benefit from the following posts:

  1. Clarity before commitment. Four critical questions to ask: (i) why are we doing this, (ii) what is our intent, (iii) how will we do it, and (iv) what need to be true in order for us to succeed?
  2. Our goals, our results. Goal setting ought to be a collaborative activity.
  3. Crush them! Goals, not dreams, that is.
  4. The strategy cascade. Flowing down should answer how, climbing up should answer why.

Well written objectives do wonders for focusing effort.

And that's why goal setting is a skill worth developing.

StrategyLeadership

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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