If it's good, it'll come back

This week I've had yet another conversation with a manager agonising over discarding ideas.

They were completely overwhelmed with options, and yet were simultaneously reluctant to throw away any and all ideas that didn't hold up to basic scrutiny.

"If it's good, it'll come back." I heard myself saying over, and over again.

This made me think—how many times have I written about the importance of discarding ideas early, often, and ruthlessly?

At least seven times:

• The one that got away
• On selecting the winning innovation project
• The tangible value of stopping early
• The price of gluttony
• Don't waste time
• Quick 'n' dirty idea assessment
• Lean Thinking: principles and tools

Eight, now...