Courage vs stupidity

It's a thin line.

5 Aug 2024

Courage = taking a leap of faith assumption based on an identified knowledge gap.

Stupidity = taking a leap of faith assumption based on untested beliefs.

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

The seniority premium

Competitive advantage hidden in plain sight.

21 Sep 2026

Paid Members Public

Yes, innovation impact matters a lot.

17 Sep 2026

Paid Members Public

A conscious decision to use an existing or new brand.