Wishfulness

Don't allow optimism bias to cloud your judgement. Too much. Just a little bit.

14 Nov 2023 — 2 min read

When imagining desired outcomes, possibilities, and futures one ought to consider both undesirable as well as unintended results as well. Ask what when instead of what if.

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Bruno Pešec

I help business leaders innovate profitably at scale.

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Understanding the level of detail we are dealing with—be it a strategic decision, innovative idea, or a promising opportunity—is critical for choosing and aligning on the right stance and approach to the matter at hand. Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts