Value check

Are you working on something new and exciting?

Something innovative?

Something that you or your organisation hasn't done ever before?

Something that your customer hasn't seen yet?

Are you unsure if the customer will find your innovation valuable?

Are you confident your innovation will improve the customer's condition?

If yes, then put it in their hands and see what happens.

If no, then get in front of the customer and learn more about their desires and needs.