On making corporate innovation work

I've recently discussed why most companies fail at innovation and how can they fix that with Aro Benaiah of the The Making of Me podcast. We talked about:

• the biggest misconception companies have about innovation,
• why heavy investments in innovation often fail to pay off,
• why it's not about having creative people or big ideas it's about creating the right processes and environments,
• why focusing on flow matters more than just collecting ideas, and
• how to unlock real, measurable value from your innovation efforts.

You can listen to the episode here or watch it using the player below: